Privacy Policy

1. About Intrily

Intrily is operated by Intrily Technologies ("Intrily," "we," "us," or "our").

This Privacy Policy explains how we collect, use, store, and share information when you use our website, analytics tools, dashboards, integrations, APIs, and related services.

2. Information we may collect

The information we process depends on how Intrily is used and which features are enabled.

Account information

When you create an Intrily account, we may collect:

• Your name and email address
• Business or organization name
• Account and workspace information
• Login and authentication information
• Account preferences and user permissions

Billing information

When you use a paid plan, we may process billing details, subscription information, invoices, payment status, and transaction records.

Payments may be handled by a third-party payment provider. Intrily does not normally receive or store complete payment-card details.

Support information

When you contact us, we may collect your contact details, message content, attachments, and other information needed to respond to your request.

Please do not send passwords, access tokens, payment-card information, or other sensitive credentials through support messages.

3. Analytics data

When a customer installs Intrily on a website or application, we may process analytics information such as:

• Page views and page paths
• Referring URLs
• Session and visit information
• Browser, device, and operating-system information
• Approximate location
• Traffic sources and campaign parameters
• Events configured by the customer
• Lead, cart, checkout, conversion, and purchase events
• Technical and performance information

Technical information, including IP address and user-agent information, may be processed for request handling, security, approximate location, and session measurement.

Customers may enable additional features such as custom events, ecommerce tracking, server-side events, advertising attribution, or customer identifiers. The information processed depends on how each customer configures and uses Intrily.

Customers should not send passwords, payment-card numbers, health information, government identifiers, or other sensitive information through analytics events, page URLs, or custom properties.

4. Ecommerce and conversion data

When ecommerce or attribution features are enabled, Intrily may process information such as:

• Order and transaction identifiers
• Product information
• Order amounts and currency
• Discounts, refunds, taxes, and shipping
• Purchase and conversion events
• Customer or visitor identifiers
• New and returning customer status
• Traffic-source and attribution information

We use this information to provide reports and calculate metrics such as revenue, conversion rate, return on advertising spend, and customer-acquisition cost.

5. Meta Ads integration

When a customer connects a Meta advertising account, Intrily may retrieve read-only advertising performance information, including:

• Meta Ad Account identifiers and account details
• Campaign, ad set, and advertisement information
• Advertising spend
• Impressions, reach, clicks, and engagement
• Cost and delivery metrics
• Meta-reported conversions, purchases, and conversion values
• Meta-reported return on advertising spend
• Integration and synchronization information

Intrily uses this information to provide dashboards, reports, attribution analysis, ROAS, CAC, and related performance metrics.

The current Meta integration is read-only. Intrily does not use it to create, publish, edit, pause, or delete advertisements.

Customers may disconnect their Meta integration at any time. Disconnecting stops future synchronization but may not automatically delete previously imported information.

Meta data-deletion instructions are available at:

https://intrily.com/data-deletion#meta

6. Other integrations

Intrily may support other advertising, analytics, ecommerce, or marketing platforms.

When a customer connects another platform, we may receive account identifiers, authorization information, reporting data, ecommerce data, integration settings, and synchronization records.

We use this information only to provide the features requested by the customer.

7. How we use information

We may use information to:

• Create and manage accounts
• Provide analytics, attribution, and reporting
• Maintain authorized integrations
• Import and synchronize data
• Calculate business and advertising metrics
• Process subscriptions and payments
• Respond to support requests
• Send account, service, and security notices
• Monitor and improve the Services
• Prevent fraud, abuse, and unauthorized access
• Comply with legal obligations
• Enforce our Terms and agreements

We do not sell customer analytics data or connected-platform data.

8. How we share information

We may share information with service providers that help us operate Intrily, including providers of:

• Cloud hosting and storage
• Database and backup services
• Payment processing
• Email delivery
• Customer support
• Monitoring, authentication, and security

We may also share information:

• With connected platforms when authorized by the customer
• With approved members of the relevant Intrily workspace
• When required by law or valid legal process
• To investigate fraud, abuse, or security incidents
• As part of a merger, acquisition, restructuring, or sale of business assets

Third-party providers process information according to their own agreements and privacy practices.

9. Cookies and similar technologies

Intrily may use cookies or similar technologies for login, authentication, security, session management, preferences, and essential application functionality.

Analytics features, optional integrations, or customer configurations may process other identifiers or similar technologies.

Customers are responsible for determining whether their use of Intrily requires consent, a cookie notice, an opt-out option, or other disclosures under applicable law.

10. Data retention

We keep information for as long as reasonably necessary to:

• Provide the Services
• Maintain active accounts and integrations
• Meet billing and contractual requirements
• Resolve disputes
• Prevent fraud and security incidents
• Comply with legal obligations

Retention periods may vary depending on the type of information, account settings, subscription plan, and features used.

Some information may temporarily remain in backups, logs, or security systems before being removed through normal retention processes.

11. Your privacy rights

Depending on your location and applicable law, you may have rights regarding your personal information, including the right to request access, correction, deletion, or a copy of certain information.

You may submit a privacy or data-deletion request at any time by contacting support@intrily.com.

We may ask for information needed to verify your identity or confirm that you are authorized to manage the relevant account or workspace. We will respond to valid requests as required by applicable law.

Data deletion

You may request deletion of:

• Data from a connected platform
• Data associated with a specific advertising account
• Integration data within a workspace
• Your Intrily user account
• An entire workspace, where you have proper authorization

Detailed instructions are available at:

https://intrily.com/data-deletion

After identity and authorization are verified, we complete full deletion of the requested data from active production systems within 10 business days. We do not place deleted integration or account datasets into a locked recoverable product archive. Narrowly limited records may remain where reasonably necessary for legal, billing, security, fraud-prevention, dispute-resolution, or brief backup-purge cycles, as described on the Data Deletion page.

Deleting information from Intrily does not delete information independently stored by Meta or another connected platform.

12. Data security

We use reasonable administrative and technical measures designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet service or storage system can be guaranteed to be completely secure.

Users are responsible for protecting their account credentials and notifying us if they believe their account has been accessed without authorization.

13. Customer responsibilities

Intrily customers control how they configure their websites, applications, events, properties, and integrations.

Customers are responsible for:

• Using Intrily lawfully
• Providing appropriate privacy notices
• Obtaining any required consent
• Avoiding unnecessary personal or sensitive information
• Managing workspace users and permissions
• Responding to privacy requests from their own visitors or customers

People whose information is processed through an Intrily customer's website or application should generally contact that website or business first.

14. Children's privacy

Intrily is a business analytics service and is not directed to children.

We do not knowingly collect personal information directly from children in violation of applicable law.

15. Third-party services

Intrily may connect to third-party platforms such as Meta.

Those platforms have their own privacy policies and are responsible for their independent collection, use, storage, and deletion of information.

16. Changes to this policy

We may update this Privacy Policy when our Services, integrations, or data practices change.

The updated version will be published on this page with a revised "Last updated" date.

17. Contact us

For privacy questions, data requests, or deletion requests, contact:

Intrily Technologies
Email: support@intrily.com
Website: https://intrily.com

Data Deletion Instructions: https://intrily.com/data-deletion

Terms: https://intrily.com/terms