Retention

Retention shows whether people come back. You pick a month; we group users by the day they first showed up, then see what share returned on day 2, day 3, and so on. The result is a cohort grid: rows = first-visit date, columns = days since first visit. Good for product stickiness and content that’s meant to bring people back.

What to pick

Date — The month (and year) to run the cohort for.

Running it

Choose the month, run the report. You’ll get the cohort table and return rates. Darker / higher values mean more users came back on that day.