UTM

UTM breaks down traffic by the five standard parameters: utm_source, utm_medium, utm_campaign, utm_term, and utm_content. We capture them from the URL when someone lands. Use this report to see which channels, campaigns, and ads drive views and engagement.

Using it

Open the UTM report and pick the dimension you care about (e.g. source or campaign). You’ll get a list of values with views and related metrics. Handy for comparing email vs. social vs. paid, or one campaign vs. another.